July 2014

Published on July 3, 2014 by

Will your donors trust you – even after a scandal like this?

I was initially outraged by this case. But it highlighted some important questions about donor relationships.

If you keep up-to-date on non-profit news then you’ll probably be aware of a $24.6 million settlement involving a US veterans charity and their fundraisers.

You can read about it here and here. But it basically involves the charity paying lots of money to its fundraisers and never getting an acceptable return on that investment. The upshot is that very little of the funds raised ever went to veterans.

(Experienced fundraisers know that you often lose money on acquisition of new donors ...

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Published on July 2, 2014 by

Why did your tax appeal do so badly… or so well?

Now that June 30 is over and charities are tallying up their results, it’s time to debrief.

Were you well over target, right on or did you raise less than you hoped? Whatever the case, it’s crucial to debrief on why you got the result you did.

So, what if you didn’t reach your appeal goal? Try to resist the urge to blame others. It’s time to take a closer look at what went wrong – and apply those learnings to future campaigns. An appeal is really only a complete failure if you refuse to learn from your mistakes.

If ...

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