June 2014

Published on June 25, 2014 by

Only 5 days to go! 10 last-minute suggestions for your EOFY emails

I’ve spent a good part of the last few weeks writing emails to support direct mail appeals. As part of this, I pulled together a whole lot of results from various email campaigns – both my own and others – from various sources.

I’ve found a lot of results have been contradictory. I suspect this is the case for several reasons. These include how the donor email address was acquired and different levels of donor engagement. The quality of email content. What else the donor has been receiving via email. The list goes on.

So I provide the following list ...

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