November 2013

Published on November 28, 2013 by

Beware these 7 overused fundraising phrases

These fundraising stock phrases have lost much of their punch.

Maybe one day they meant something. But now they’re used interchangeably across charities in different sectors – medical and health, overseas development, disability, youth, welfare. Pretty much any sector involving people.

What are these phrases?

You’ll know them (and their derivatives).

  1. Transforming lives (or changing lives)
  2. Saving lives
  3. Making a difference
  4. Having an impact
  5. Most vulnerable (or disadvantaged)
  6. Poorest of the poor
  7. Brighter future

Doubtless, you can think of more.

They are different to jargon in that they’ve probably been used effectively in the past. Samples of past ...

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Published on November 13, 2013 by

That Gmail tab’s effect on your fundraising emails

If you don’t know about Gmail tabs then in a nutshell the concern is this.

All those beautifully crafted fundraising emails you send out to your donors with Gmail addresses will end up under a "Promotions tab".

What the heck is the Promotions tab?

In May this year, Google introduced a new tabbed layout. If your donors use Gmail addresses then they can enable up to five tabs. They are Primary, Social, Promotions, Updates and Forums. If enabled, Gmail automatically sorts all incoming messages into those tabs.

And the fear is that your fundraising emails will be less likely to ...

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