Published on July 5, 2019 by

Part 2: You’re forcing me to do WHAT to donate?

Part 2: You’re forcing me to do WHAT to donate?

This is the follow up to the original post on how you’re losing web donations.

Given we were only halfway through all our donating for the (now) last financial year when I wrote the first article, I thought I’d follow up with other awful things your charities are doing or making us do when it comes to giving you our money ...

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Published on July 1, 2019 by

Why did donors give $1 million to Folau?

Why did donors give $1 million to Folau?

As a fundraiser, I’ve seen outrage of a different sort when it comes to the controversy over Israel Folau’s fundraising effort.

Many people responded to the $1 million plus raised for Folau, saying this sum could fund any number of other worthwhile causes.

This includes assistance for: children in detention on Manus, meals for the homeless, mosquito nets to prevent malaria, medical costs for a family who have lost a child, and numerous other needs deemed more urgent than the legal costs of an already wealthy rugby player.

From a purely fundraising perspective, what is apparent to me is this: ...

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Published on June 19, 2019 by

When your fundraising personalisation fails

When your fundraising personalisation fails

It came in a cute, non-DLX envelope. Greeting card sized.It was printed on smaller than A4, stationery-sized paper.It started with a lovely thank you.Then it was RUINED by personalisation gone wrong. This sentence:Will you give a gift to the Where Most Needed Fund to help meet these needs?I couldn’t help laughing. Now there may well be some charities with an official “Where Most Needed Fund”. But I’m guessing that this non-profit tried to personalise this sweet, little letter by incorporating the name of the last project, item or appeal to which the donor gave.And it would have worked wonderfully if ...

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Published on June 12, 2019 by

You’re forcing me to do WHAT to donate?

You’re forcing me to do WHAT to donate?

Okay, my husband and I are at that time of year. We’re in donation mode. We’ve made the list of charities we’re going to give to and how much we’re going to give.

My husband (who is also my business colleague) has the job of going online to work through the list. Because we are online donation people. It’s a pretty extensive list although I will admit, it’s not all because we’re that altruistic but because we are fundraisers ourselves and we donate to some of the orgs on our list just to get your mail. But still, a lot ...

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Published on November 16, 2018 by

Is your fundraising driven by corporate, academic, program or journalism communications?

Is your fundraising driven by corporate, academic, program or journalism communications?

Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals. ...

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Published on March 14, 2018 by

Fundraising envelopes that stand out

Fundraising envelopes that stand out

I am utterly swamped with tax appeal work currently but when the mail came in today, I took a quick look to see if anything stood out. The image above shows the pile of envelopes I received today... and at the bottom are the envelopes that caught my eye. Those are the ones I immediately opened. ...

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Published on February 20, 2017 by

Donor complaints – 7 ways to handle them

Donor complaints – 7 ways to handle them

 

Following on from my post about donor complaints, I promised some positive ways to deal with donor complaints.

Because it's always unpleasant having to deal with a donor who is unhappy.

But first, I should point out there are some complainers who are actually loony. For example, they think some key person associated with your organisation is a member of the Illuminati. Yes, truly, I have heard of this.

Or they have an agenda and the mail you sent them somehow set them off on a rant. I could give examples but am a little concerned that it ...

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