Published on November 16, 2018 by

Is your fundraising driven by corporate, academic, program or journalism communications?

Is your fundraising driven by corporate, academic, program or journalism communications?

Ask yourself this. What type of communications is really driving your fundraising? Because if you’re serious about raising funds – as opposed to raising awareness or educating people – then you need to be incorporating tried and tested direct response techniques into your appeals. ...

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Published on March 14, 2018 by

Fundraising envelopes that stand out

Fundraising envelopes that stand out

I am utterly swamped with tax appeal work currently but when the mail came in today, I took a quick look to see if anything stood out. The image above shows the pile of envelopes I received today... and at the bottom are the envelopes that caught my eye. Those are the ones I immediately opened. ...

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Published on February 20, 2017 by

Donor complaints – 7 ways to handle them

Donor complaints – 7 ways to handle them

 

Following on from my post about donor complaints, I promised some positive ways to deal with donor complaints.

Because it's always unpleasant having to deal with a donor who is unhappy.

But first, I should point out there are some complainers who are actually loony. For example, they think some key person associated with your organisation is a member of the Illuminati. Yes, truly, I have heard of this.

Or they have an agenda and the mail you sent them somehow set them off on a rant. I could give examples but am a little concerned that it ...

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Published on February 7, 2017 by

8 donors complained – what would you do?

8 donors complained – what would you do?

Would you change your fundraising based on 8 complaints? It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed. That’s 0.019%. ...

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Published on November 2, 2016 by

Fundraisers: data does not tell its own story to senior managers

Fundraisers: data does not tell its own story to senior managers

So many interesting things in this for fundraisers...

Against line-chart liberalism

How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action?

As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories."

Senior managers often hate the ...

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Published on July 18, 2016 by

Stupid fundraising copy changes that will cost you donations

Stupid fundraising copy changes that will cost you donations

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before. ...

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Published on July 11, 2016 by

What fundraisers can learn from the 2016 Federal election

What fundraisers can learn from the 2016 Federal election

As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain.

But to me, as a fundraiser, one thing IS certain.

And that is… FEAR is a much stronger motivator than GAIN. ...

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