Published on February 20, 2017 by

Donor complaints – 7 ways to handle them

Donor complaints – 7 ways to handle them

 

Following on from my post about donor complaints, I promised some positive ways to deal with donor complaints.

Because it's always unpleasant having to deal with a donor who is unhappy.

But first, I should point out there are some complainers who are actually loony. For example, they think some key person associated with your organisation is a member of the Illuminati. Yes, truly, I have heard of this.

Or they have an agenda and the mail you sent them somehow set them off on a rant. I could give examples but am a little concerned that it ...

Learn more
Published on February 7, 2017 by

8 donors complained – what would you do?

8 donors complained – what would you do?

Would you change your fundraising based on 8 complaints? It seems like a lot when you’re the person who’s copping the angry donors… but in the case of my client, it was 8 complaints out of 42,000 people mailed. That’s 0.019%. ...

Learn more
Published on November 2, 2016 by

Fundraisers: data does not tell its own story to senior managers

Fundraisers: data does not tell its own story to senior managers

So many interesting things in this for fundraisers...

Against line-chart liberalism

How often do we draw conflicting conclusions from donor data? Also, how often do we try to rely on data and facts (the head) rather than narratives and emotions (the heart and gut) to motivate donors to take action?

As Jason says in the article I linked to above, "assuming that data can tell its own story ignores something fundamental that we know about how communications between humans works. People aren’t motivated by facts; they are motivated by narratives, by stories."

Senior managers often hate the ...

Learn more
Published on July 18, 2016 by

Stupid fundraising copy changes that will cost you donations

Stupid fundraising copy changes that will cost you donations

I can’t tell you the number of times a new client feels uncomfortable with (or hates) my copy for a fundraising appeal… which then goes on to raise more money than they ever have before. ...

Learn more
Published on July 11, 2016 by

What fundraisers can learn from the 2016 Federal election

What fundraisers can learn from the 2016 Federal election

As of the time of writing, the outcome of certain seats in the Australian Federal election is still uncertain. Although it appears Turnbull will be able to form some kind of functioning government, whether he can achieve what he wants is also uncertain.

But to me, as a fundraiser, one thing IS certain.

And that is… FEAR is a much stronger motivator than GAIN. ...

Learn more
Published on June 23, 2016 by

Will you make your tax appeal target?

Will you make your tax appeal target?

Will you make your tax appeal target?

One week out from 30 June and I’m checking in with the charities I work with to see where fundraising income is up to for their tax appeals. So where is YOUR non-profit up to? At this point, if you’re not up to at least 50% of your tax appeal target, I can pretty confidently say you won’t reach it. (Please see the disclaimer below though.) Personally, I prefer it if my fundraising clients are closer to 70% at this point. But yes, if you run a standard direct mail tax appeal ...

Learn more
Published on June 8, 2016 by

Fundraising when your cause is unsexy

Fundraising when your cause is unsexy

I’ve heard many a fundraiser bemoan the fact that they don’t do one of the three Cs. Cute animals. Children. Cancer. Let’s face it, it’s easier to raise funds for these kinds of causes. This post is about what to do when your cause is the worst kind of unsexy… ...

Learn more